మోడీ ముందుతేలిపోయిన బ్యూటీ కిమ్ కర్దాషియన్! Posted by: Srinivas Published: Wednesday, November 19, 2014, 16:50 [IST]
మెల్‌బోర్న్: గ్లోబల్ గ్లామర్ క్వీన్‌గా పేరుగాంచిన అమెరికా ముద్దుగుమ్మ కిమ్ కర్దాషియన్ కంటే భారత ప్రధానమంత్రి నరేంద్ర మోడీకే ఆస్ట్రేలియా మీడియా ఎక్కువ ప్రాధాన్యత ఇచ్చింది. మోడీ ఆస్ట్రేలియాలో పర్యటించిన విషయం తెలిసిందే. అదే సమయంలో బ్యూటీ క్వీన్ కిమ్ కర్దాషియన్ కూడా ఆస్ట్రేలియాలో పర్యటించారు. అయితే, మోడీ పర్యటనకు ఆస్ట్రేలియా మీడియా అత్యంత ప్రాధాన్యమిచ్చింది. పర్యటనలో భాగంగా ఆయన పాల్గొన్న కార్యక్రమాల వివరాలను పత్రికలు పతాక శీర్షికలతో ప్రచురించాయి.
అటు, ఎలక్ట్రానిక్ మీడియా కూడా మోడీ పర్యటనను కవర్ చేసింది. దీంతో, ఆస్ట్రేలియా వ్యాప్తంగా మోడీ చర్చనీయాంశం అయ్యారు. కిమ్ కర్దాషియన్ ఓ వైపు ఆస్ట్రేలియాలో పర్యటిస్తుండగా.. ఆమె కంటే మోడీకే ఆసీస్ మీడియా కవరేజ్ ఇచ్చింది. ఆహార్యం మొదలు.. ఉపన్యసించే తీరు, హావభావాలు, భావాల్లో స్పష్టత, భావ తీవ్రత, ముఖ్యంగా ఆయన హాస్య చతురత తదితర అంశాలు ఆస్ట్రేలియన్లను బాగా ఆకట్టుకున్నాయి. ఇదిలా ఉండగా.. ఆస్ట్రేలియా పార్లమెంటు ఉభయసభలను ఉద్దేశించి ప్రసంగించిన తొలి భారత ప్రధానిగా మోడీ నిలిచారు. ఈ చారిత్రక సందర్భాన్ని ఆస్ట్రేలియా అధికారిక వార్తా చానల్ ఏబీసీ లైవ్ టెలికాస్ట్ చేసింది. కాగా, ఆస్ట్రేలియా పర్యటనలో మోడీ ఆ దేశ ప్రధాన మంత్రి టోనీ అబాట్‌కు అరుదైన కానుక ఇచ్చిన విషయం తెలిసిందే. కాన్‌బెర్రాలో ఇరువును ప్రధానుల మధ్య జరిగే ద్వైపాక్షిక చర్చల ముందు మోడీ కానుక అందజేశారు. భారత్‌లో స్థిరపడిని ఆస్ట్రేలియా న్యాయవాది జాన్ లాంగ్ 1857లో రాణి ఝాన్సీ లక్ష్మీబాయి తరఫున ఈస్టిండియా కంపెనీ కోర్టులో వేసిన పిటిషన్ కాపీని మోడీ ఆస్ట్రేలియా ప్రధానికి బహూకరించారు.
ఈ విషయాన్ని విదేశాంగ మంత్రిత్వశాఖ ప్రతినిధి సయ్యద్ అక్బరుద్దీన్ మీడియాకు వెల్లడించారు. భారత్‌లో జాన్ అద్బుత ప్రయాణాన్ని ప్రతిబింబించే మరో బహుమతిని టోనీకి అందజేశారు. ఆస్ట్రేలియాకు చెందిన లాయన్ జాన్ లాంగ్ 1842లో భారత్ వచ్చి స్థిరపడ్డారు. ఆయన ఈస్టిండియా కంపెనీకి వ్యతిరేకంగా పోరాడారు. ఓ పత్రికను సైతం నడిపారు. తరువాత ఝాన్సీ లక్ష్మీబాయికి సలహాదారుగా సేవలందించారని అక్బరుద్దీన్ స్పష్టం చేశారు. మీరట్ నుంచి 1845లో ‘ద మఫిసిలైట్'అన్న పత్రికను ప్రారంభించిన జాన్ తరువాత ముస్సోరీ నుంచి తీసుకొచ్చారు.
Read more at: http://telugu.oneindia.com/news/international/kim-kardashian-could-not-break-modi-charm-146704.html
Modi is a social media wizard, says US study
Prime Minister Narendra Modi
WASHINGTON: Prime Minister Narendra Modi is turning out to be a savvy social media superstarwhose online postings, banal on the face of it, are reshaping his public image as a technology-capable leader aligned with the aspirations of a new Indian modernity, a US study has said.
In a paper titled "Banalities Turned Viral: Narendra Modi and the Political Tweet," University of Michigan scholar Joyojeet Pal says Modi - whose social media following is next only to Barack Obama's (but a distant second) among world politicians - has used a pro-technological discourse to reframe his political image and overcome the fusty baggage of the sangh parivar.
"The capture of social media allowed Modi to cater to aspirations for a modernity that mirrored blueprints from the global North. The BJP no longer stood only for older Hindu men in saffron. Instead, here was a man who could take a selfie with one hand and use the other for a trident when needed," the paper says, adding that or the first time in its history, "the BJP leader emerged as more central to the public discourse than the ideology he stands for."
Pal says the gentle tenor of Modi's "twitter banalities" on global events, carefully crafted and global public thank-you notes, and consistent reinforcement of national development themes suggest no shadow of a man who was once-rejected by the international community and was banned from entering the United States for gross violations of religious freedom.
"The young demographic of Twitter users in India are from a generation that has grown up with little memory with the riots of 2002. The enduring memory of Modi for them will be the political maverick who talks directly to the people, whether through Twitter or via his popular radio and YouTube missives called MannkiBaat. For a party long branded as appealing to constituents of traditional Hindutva values, the use of technology in the party's reimagination has been particularly salient," Pal writes.
Analyzing Modi's social media approach and postings, Pal, an assistant professor at UMich's School of Information, says he has evolved significantly from the time he used it as a chief minister, and has been quick to adopt latest tech updates, such as taking advantage of the video feature on Twitter almost as soon as it as available. He also gives the appearance of composing messages himself unlike Obama, whose messages make it evident it is being managed on his behalf.
During his tenure as prime minister, Modi's tweets have also changed. He posts fewer political statements and more casual messages, such as greetings, condolences and updates of his addresses. ''Modi uses Twitter as a personal signal than for issues, per se. For instance, he goes between 'karyakarta' to a 'mai baap style' (worker to a benign ruler). This is different from say Obama who has kept up with agenda-based tweeting,'' Pal said.
If he keeps it up, Pal says, Modi will overtake Kim Kardashian on Twitter, "and we won't be able to say that we didn't see that coming." Kardashian (in 65th place) has 14.2 million followers compared with Modi's 12.3 million (85th place). At the top are entertainers Katy Perry (69 million) and Justin Bieber (63 million), followed by Barack Obama with 59 million followers.
In a paper titled "Banalities Turned Viral: Narendra Modi and the Political Tweet," University of Michigan scholar Joyojeet Pal says Modi - whose social media following is next only to Barack Obama's (but a distant second) among world politicians - has used a pro-technological discourse to reframe his political image and overcome the fusty baggage of the sangh parivar.
"The capture of social media allowed Modi to cater to aspirations for a modernity that mirrored blueprints from the global North. The BJP no longer stood only for older Hindu men in saffron. Instead, here was a man who could take a selfie with one hand and use the other for a trident when needed," the paper says, adding that or the first time in its history, "the BJP leader emerged as more central to the public discourse than the ideology he stands for."
Pal says the gentle tenor of Modi's "twitter banalities" on global events, carefully crafted and global public thank-you notes, and consistent reinforcement of national development themes suggest no shadow of a man who was once-rejected by the international community and was banned from entering the United States for gross violations of religious freedom.
"The young demographic of Twitter users in India are from a generation that has grown up with little memory with the riots of 2002. The enduring memory of Modi for them will be the political maverick who talks directly to the people, whether through Twitter or via his popular radio and YouTube missives called MannkiBaat. For a party long branded as appealing to constituents of traditional Hindutva values, the use of technology in the party's reimagination has been particularly salient," Pal writes.
Analyzing Modi's social media approach and postings, Pal, an assistant professor at UMich's School of Information, says he has evolved significantly from the time he used it as a chief minister, and has been quick to adopt latest tech updates, such as taking advantage of the video feature on Twitter almost as soon as it as available. He also gives the appearance of composing messages himself unlike Obama, whose messages make it evident it is being managed on his behalf.
During his tenure as prime minister, Modi's tweets have also changed. He posts fewer political statements and more casual messages, such as greetings, condolences and updates of his addresses. ''Modi uses Twitter as a personal signal than for issues, per se. For instance, he goes between 'karyakarta' to a 'mai baap style' (worker to a benign ruler). This is different from say Obama who has kept up with agenda-based tweeting,'' Pal said.
If he keeps it up, Pal says, Modi will overtake Kim Kardashian on Twitter, "and we won't be able to say that we didn't see that coming." Kardashian (in 65th place) has 14.2 million followers compared with Modi's 12.3 million (85th place). At the top are entertainers Katy Perry (69 million) and Justin Bieber (63 million), followed by Barack Obama with 59 million followers.
http://timesofindia.indiatimes.com/tech/tech-news/Modi-is-a-social-media-wizard-says-US-study/articleshow/47335787.cms
Read full text:
Banalities Turned Viral
Narendra Modi and the Political Tweet
- Joyojeet Pal, School of Information, University of Michigan, #3445 105 S. State Street, Ann Arbor, MI48108, USA. Email: joyojeet@umich.edu
Abstract
Narendra Modi’s social media presence is among the most extensive for any politician in the world, including on Twitter where he currently stands second in following only to Barack Obama. With a mix of “feel good” messages, shout-outs to other celebrities, and well-timed ritualized responses, as well as a careful strategy of “followbacks” for a small selection of his most active followers, Modi has been able to grow his following dramatically especially since 2013. Twitter helps Modi directly reach a significant constituency of listeners, and use it as a channel to talk to the main stream media. In addition, the very appearance of his using social media effectively is in itself valuable in reshaping his public image as a technology-savvy leader, aligned with the aspirations of a new Indian modernity.